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How Important is Social Media for New Authors

How Important is Social Media for New Authors 

Life as a new author can be challenging at the beginning. This is more so if you are not an active user on social media. It takes time to build your audience. You could argue that this is due to a generational change. If your target audiences are from millennial and younger then you know for a fact that it is almost mandatory to be present online.

I can only assume that in the old days and perhaps with the baby boomers and older, you could get by without one. But, this would mean that you go old school by writing all your articles for the daily newspaper and destroying trees. If you start to analyze this transitional change, you will note that the baby boomers are forced to move forward or they will fall behind with gaining readers. These days, most readers are not holding a newspaper. They are on their phones, computers, and laptops.

You could argue that there are online newspapers. However, if you do not share your social media pages at the bottom of your page, most likely you will lose your readers. Most people are not patient. This is because we are in a generation where we are overloaded with information. Every individual is sharing their knowledge on the internet. If there are no pages to click for your readers to find you then most likely you will lose their interest fast.

There are many benefits to using online communication. The number one is the fact that you can reach many readers globally. There is no other way that you can achieve this. What is interesting to note is the fact that even within the social media, the younger generation is moving towards more faster and easier ways to use the media. In other words, you got to move with these speedy changes. This also means researching your target audience to find out which form of media they use the most.

Nowadays, it is rare that you will see an author with no social media. You are almost required to move with the wheels of time. This is more so if you like to easily interact, communicate, and connect with them. To answer the question, “Yes, it is crucial especially for novel authors to be visible online and found.”

Nazanin Marzban
Author & Life Coach at Crownlight Publisher 
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